Comments by RevelMob

Dear Sir

Life without your compulsively readable Style Guide is a toe-curling experience. When one can no longer access wild geisers of Economist's creative energy, their literary metabolism slows down to a pace that would put snails to shame.

Stop booting this matter into the long grass! Your piercingly misjudged and breathtakingly miscalculated attempt to rob us of acces to the Guide to the Erudite Heaven, this human right and gift from Athena (and other deities of knowledge), is tantamount to an intellectual catastrophe.

It is difficult to image how a genie of your readers' discontent and disappointment can now be stuffed back into its lamp. It's time to pull up your organisational socks and let the Style Guide roam free the pastures of cyber space.

With best wishes,

Your, hopefully temporarily, linguistically hobbled readers.

Please, please, pretty, please. Please bring the Style Guide back.

I would disagree about the waste of editorial space, as this article finally helped me to understand why we are getting so many downloads of our "Where M I" running/real-time tracking iPhone app from India.

I knew there should be an explanation somewhere - it turns out I should have looked no further than the Economist for it :)

I see that you are also un-app-ologetically embracing the "app"-this and "app-that" phenomenon. iPhone bloggers have been too eager to use these terms (app-solutely, app-dated, app-arently), but "apps and downs" is by far the best! Well done. To see more app-related terms, check out our most recent article: http://www.revelmob.com/blog/ten-app-solutely-annoying-habits

However, on a more serious note - apps are definitely here to stay. You are right that it's not just about smartphones now - what Jobs & Co. created is a new, affordable, highly targeted medium which is highly profitable for publishers and extremely popular with users and it's only a matter of time until apps are used with various gadgets, including TV's, cameras, cars - you name it.