The rise and fall and rise of Italy’s premier car manufacturer

I would be interested to read what she writes about Vittorio Ghidella, who also did much for the company, and deserves to be remembered.

Maybe a big and glorious company with a glamorous CEO but a real shame in terms of corporate culture of hire and fire, of deceiving tactics and bullying of employees. Dozens of headhunters desperately call around in an uncoordinated fashion trying to make wary automotive professionals fall in the trap of unachievable and unrealistic objectives, alfa-male management techniques and little or no motivation. When will human values reign again in corporations that satisfy investors solely by their short-term financial performance?